Kitsch Rice Water Shampoo Review 2026
If you’ve spent any time on hair care TikTok or beauty YouTube in the last two years, you’ve seen the rice water trend. Women dunking their heads in cloudy, fermented rice water, claiming it transformed their limp strands into waist-length Rapunzel hair practically overnight. I’ll admit — I was skeptical. Actually, more than skeptical. I thought it was absurd. The idea of pouring starchy kitchen water on my head felt like a DIY disaster waiting to happen. But the before and after photos kept appearing, and the chatter wouldn’t die down.